Week 4 - Class (Workshops)

11 August 2017


Today we had a short intro in the Pit, then the workshops followed (we had 2).

We got suggested to think big and then make it small, not the other way around. Break the rules, push it. Donalds also said that it might be advisable to write a clear design brief with objectives and aims.

"Start with runway show stuff, not Glassons" - Karl Kane 2017

Jason - (1:30pm)

-knowledge does not equal action
-awareness is just one step
-> motivation/desire to act
-> normalisation of desire
-> a small action to start (achievable)

instead achievable actions to help counter a threat
- don't do threatening messages! It leads to people to emotional response coping mechanism
-cbsm.com )Community based social marketing)
1. select behaviour/audience
2. identify barriers + benefits
3. develop strategies
4. piloting
5. broad scale implementation + evaluation

-whats in for me?
- benefits from human-centered
-insight + validation
-create the new normal
-'monkey see, monkey do'
-self-perception theory
-social diffusion

Persuasion
Confront -> Engage -> Inform -> Enable

- Remember the before and after of your project (even if you're only doing one aspect)
- moving beyond the user persona
-try to design with the user not for the user
- take multiple POV's


Tristam - (2:30pm)